Wednesday 18 June 2014

Apple makes it easy for ebook downloading


Apple's New iOS 8 is Game-Changer for eBook Retailing
Yesterday Apple unveiled iOS 8, the new Apple operating system upgrade that will come out this fall.

Buried in a slide during the live demo event referenced as "iOS 8 features we didn’t have time to talk about" was an ebook retailing bombshell:  iBooks will come pre-installed on iOS 8.

The iBooks app is Apple's ebook store.  Inside that app are over 250,000 books from Smashwords authors.

This is a game-changer for ebook retailing.
iBooks will come pre-loaded on every device with iOS 8.
Image modified from original sourced from BGR.com


According to the latest public information, there are over 800 million devices (iPhone, iPod touch, iPad) running prior versions of Apple's iOS.

The new iOS will be available as a free upgrade to users of the iPhone 4s, iPhone 5, iPhone 5c, iPhone 5s, iPod touch 5th generation, iPad 2, iPad with Retina display, iPad Air, iPad mini and iPad mini with Retina display.

Prior to iOS 8, readers who wanted to shop iBooks were forced to click to the Apple App store, search for the iBooks app, sign in with their email address and password, and then install it.

The absence of a pre-installed app created unnecessary friction. It means only a fraction of Apple's customer base today has convenient access to your books (which makes the enormous success of iBooks all the more impressive).  Yesterday's news means iBooks will become ubiquitous.
 
It'll be like having a bookstore in nearly one billion pockets and purses.  It's not a stretch to speculate that within a couple years, the iBooks app will be ever-present on over one billion devices around the world.

Apple's brilliant move will place Barnaby's books just one or two clicks from being discovered by readers.
 
Meantime, if you can't wait for iOS8, you can find all Barnaby's books from whichever online store you prefer (Amazon, Barnes and Noble, Smashwords, Apple and many others) by visiting www.barnaby-wilde.co.uk including several FREE titles.

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